     |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
HOME
· Contact Advertising Editorial & Opinion Working at The Seattle Times Inside the Newsroom and seattletimes.com Corporate Communications Community Involvement Supporting Education Other Departments The Seattle Times Store  FAQ Contact Us |
|
|
|
READERSHIP AND AUDIENCE
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
MSA Market* |
Statistics |
National Rank |
Population |
3,270,400 |
15 |
Households |
1,302,500 |
14 |
Total EBI** |
81.0 billion |
14 |
Retail Sales |
$57.6 billion |
15 |
* MSA (Metropolitan Statistical Area): King, Snohomish and Pierce counties.
** EBI (Effective Buying Income) - After tax disposable income.
Source: 2007 Claritas, Inc.
Newspaper Audience
Newspaper Readership |
MD* Cume Readership |
DMA**Cume |
Sunday Seattle Times and Seattle P-I |
1,147,600 |
1,387,500 |
The Seattle Times and the Seattle P-I (weekday) |
1,068,400 |
1,291,100 |
* MD ( Seattle-Bellevue-Everett Metropolitan Division): King and Snohomish counties.
** DMA (Seattle-Tacoma Designated Market): 17 counties.
Source: 2008 Scarborough Report, Release 1.
Online Audience
|
Unique Visitors Average Month - Omniture |
Page Views Average Month - Omniture |
DMA (Local) Online Audience Past 30 Days |
The Seattle Times Company Online Network |
7,666,352 |
87,344,315 |
845,100 |
seattletimes.com |
4,042,737 |
42,582,043 |
549,300 |
Marketplace Sites* |
567,716 |
39,053,841 |
345,300 |
Online Classifieds** |
270,622 |
3,992,013 |
278,600 |
seattlepi.com |
4,160,508 |
38,007,936 |
342,200 |
* Marketplace Sites include NWsource.com, NWjobs.com, NWautos.com, NWhomes.com and NWapartments.com.
** Online Classifieds include NWjobs.com, NWautos.com, NWhomes.com and NWapartments.com.
Note: 2007 Scarborough Report, Release 1 numbers include only six-month NWapartments.com and NWhomes.com data.
Sources: 2008 Scarborough Report, Release 1; Omniture, Nov. 2007 - Apr. 2008.
Print + Online Audience
In the DMA |
DMA Print + Online Audience |
The Seattle Times and the Seattle P-I (past week) and The STC Online Network (30 days) |
1,820,700 |
The Print + Online Audience is comprised of five Monday - Friday issues of The Seattle Times and the Seattle P-I, one Saturday of The Seattle Times and the Seattle P-I, 1 Sunday issue of the Sunday Seattle Times and Seattle P-I and an average month of visitors to The STC Online Network.
Source: 2008 Scarborough Report, Release 1.
Choose from these links to view our audience and that of local competitors from two different geographic perspectives:
Seattle-Tacoma DMA (Western Washington)
(Designated Market Area - 17 counties)
Seattle-Bellevue-Everett MD
(Metropolitan Division - 2 counties)
