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Wednesday, March 15, 2006 - Page updated at 03:45 PM
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Trains, buses and roads. Readers offer alternatives to Washington's new tourism sloganWashington: Good Green Fun Get Washed! Washington:it reigns! I love SayWA. It makes me laugh, scratch my head, and think about the awe of discovering something so beautiful and amazing that your normally articulate speech defies you. Well, mine's similar to another one but also targets what they were TRYING to do: "A State of Wonder" Ever Green, Ever New! We don't have hippies, we have reasonable facsimilies! Ireland with volcanoes. — Casey, Tacoma, WA Washington State— America's best kept secret or Washington State — Come Rain or Shine
— Tom, Tucson, AZ DuWa Washington. A State of Discovery. How about Brokeback Washington? I'm working on a suggestion. In the mean time, I need to say I have a bunch of friends from the south and east coast. They use "saywuh" a LOT in their conversation. "SayWA" is had to distinguish, unless we are getting a lot of new folks from North Carolina and nearby states. 'At least we're not Idaho!' 'Hippies are our new State Bird' 'If you don't love our Microbrews...feel free to Polish my Apple' 'Washington state..more than just trees...there's bushes too!' The rain's what makes it beautiful.....and tie that to photos of forests, lakes, fish, waterfalls, rivers, snow, etc...... MY SLOGAN: "Washington, the awesome state!" ("Say Wa-a-a-ah" is a classic focus-group misfire. What were they smoking? Every focus group needs at least one member with a well-developed sense of the ridiculous.) "Get here." It's an imperative statement that ties well into tourism and also creates a sense of urgency and action. Stay out of Washington reason: you always want what you can't have "We spent millions on a slogan, and here it is" Washington: The Other Washington WA! Is going on. Technology+Green=Washington Washington — a million Californians can't be wrong! or Washington —the Gore-tex state! "Nature's Home State" Copyright © 2006 The Seattle Times Company Most read articles
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