Originally published June 16, 2008 at 12:00 AM | Page modified June 17, 2008 at 12:00 AM
Caribbean still top cruise destination, and family cruises are booming
Caribbean cruise remains Americans' favorite, new CLIA survey shows, and family cruises are booming
Associated Press
— The Caribbean remains a top destination for cruises, and more passengers are bringing their children along for the journey, according to a new survey by the Cruise Lines International Association.
Cruise experts also say that in response to rising fuel costs, cruise lines are increasing surcharges and changing their itineraries. Some cruise lines are skipping Aruba, once a popular port, because of the extra fuel it takes to get there.
"You're seeing a lot less of the real exotic types of itineraries that require more sea time because it's so expensive," says Carolyn Spencer Brown, editor-in-chief of CruiseCritic.com.
Consumer interest in cruising remains strong, according to the CLIA, with 55 percent of vacationers who have never taken a cruise intending to do so in the next three years.
But many cruisers are watching their spending, says Brown, cutting back on onboard spending, planning independent short excursions and choosing a cruise near a home port to avoid having to fly to meet the ship.
That means the Caribbean is rebounding and the Mediterranean is losing out, says Brown. So much that Carnival is pulling Carnival Freedom from its previously announced 2009 summer itineraries in the Mediterranean and positioning it year-round in the Caribbean, she says.
The Caribbean is traditionally cheaper than other cruises, because it is a year-round destination and people don't have to travel far to catch the ship. Other cruise regions are seasonal: Canada/New England and Alaska are only accessible via cruise ship in warm months, she says.
"With the Caribbean, one of the biggest advantages is there's simply more choice and it's a much more flexible option," she says, adding that cruisers will have the most choices in terms of a ship from the winter holidays to mid-April. "During times of the year when there's more variety, pricing will be more competitive as well."
While vacationers, including cruisers, generally travel in pairs, family travel is exploding, says Brown. In 2008, 25 percent of cruisers traveled with kids under age 18, compared to 13 percent in 2002, according to CLIA.
The increase may be responsible for bringing the median age of a cruiser down to 46 in 2008 from 49 in 2006.
Brown compares today's cruises to camps, ships retrofitted with science labs, teen lounges with video games, plasma TVs and dance floors. There's rock climbing, surfing and miniature golf. Some cruises even offer teens their own place to sunbathe and special mom and teen spa packages.
"You can have as much as you want to eat," she says. "You can have your children with you and yet everyone has their own activity."
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While close to 90 percent of cruisers are white, according to TNS, the market research firm that conducted the survey, cruise lines are attracting more diverse cruisers with themes, ranging from hobbies, such as bingo and poker, to lifestyles, such as a Christian or a gay and lesbian cruise.
Cruise lines are also increasingly marketing to other countries, says Brown, so some ships have more of an international mix among the guests on board.
Brown says some of the most exciting cruise ships have yet to set sail. The new Celebrity Solstice has a freshly manicured lawn on the highest deck and Royal Caribbean's Oasis of the Seas will be the largest cruise ship in the world when it launches next year.
About the survey:
The 2008 Market Cruise Profile Study was conducted online by TNS in March and April 2008. A random sample of 2,426 U.S. residents were interviewed. All respondents were at least 25 years old, with a minimum household income of $40,000. CLIA has been conducting its biannual survey of American consumers since 1986.
Copyright © 2008 The Seattle Times Company
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