Advertising

Brier Dudley's Blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

November 21, 2011 at 11:25 AM

Microsoft Kinect bacon cart debuts in Seattle

Posted by Brier Dudley

The bacon man cometh, to South Lake Union and Fremont.

Seriously, he's giving out free bacon to anyone who asks, courtesy of Microsoft.

To grease the skids for Kinect recruiting, Microsoft's operating a quirky bacon cart -- complete with a riddling bacon hawker -- in Seattle tech hubs.

IMG_2194.JPG
Microsoft is trying to double the size of its Kinect for Windows engineering team in Redmond, from 35 to 70, and it hired ad agency Wexley School for Girls to add some sizzle. Wexley dreamed up the campaign, with the tagline "Wake up and Smell the Future."

The promo made its debut today in the shadow of Amazon.com headquarters in South Lake Union, where a stream of bacon lovers braved the downpour for free strips of Swinery pepper bacon.

Also free were toppings, including spray cheese, Sriracha, peanut butter, maple syrup and chocolate sauce.

Serious candidates may even get a bacon air freshener.

"We thought it was a fun and cool idea to be around here," said Teddy Black, a producer at Wexley.

As of 11:15, about 15 to 20 people had stopped by, including a South Lake Union trolley driver on his lunch break. A few had picked up materials but there weren't any serious bites yet.

To drum up business, there's a hawker in a white suit decorated with bacon strips. He's called The Sizzler -- a play on The Riddler in Batman.

The bacon wagon -- a very slightly pimped out version of Dante's hot dog cart -- will be serving up slices at 1124 Harrison, across from Moka's Cafe on Fairview Avenue, until 1 p.m. today.

It will be in Fremont's tech gulch, near the canal, on Tuesday. Organizers haven't yet decided whether it will be on the Adobe or Google side of the bridge.

The cart will also be back in South Lake Union next Monday, same time and place, according to Black.

IMG_2187.JPG

I think it's more the brown-ness that offends Al-Ghalib. Indians are at Microsoft, but they are just part of the mix.  Posted on November 24, 2011 at 7:04 PM by they call me bruce. Jump to comment
I hope you're not implying there's a problem with Indians, Al-Ghalib? Talented Indian immigrants are a fact of life in most tech firms...  Posted on November 23, 2011 at 12:26 PM by Gimmer. Jump to comment
It's interesting to note that Microsoft is handing out bacon in plastic bags, while over on another front a battle rages about plastic bags in...  Posted on November 22, 2011 at 9:11 AM by sds98112. Jump to comment

Recent entries

Advertising

Advertising

 
Most read
Most commented
Most e-mailed
 
 

Most viewed imagesMore

Advertising

Browse the archives

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011

Product reviews

Blog Roll