Brier Dudley's Blog
Brier Dudley offers a critical look at technology and business issues affecting the Northwest.
Blog Home
|
E-mail Brier|
206.515.5687
|
Subscribe |
Twitter feed | Microsoft Pri0 blog
Jump links: Columns| Interviews | Product reviews | Blog roll
Comments (0)
E-mail article
Print
Share
BlueKai scoops up TrackSimple, launches platform
Posted by Brier Dudley
Bellevue's BlueKai today said it's buying TrackSimple, a Seattle startup that developed tools for analyzing, reporting and managing online advertising campaigns.
BlueKai provides data that advertisers use to target online marketing. It's using the TrackSimple tools in a new "data management platform" that was also announced today.
BlueKai designed the platform, aimed for use by online marketers and ad agencies, "to make data utilization as easy as plugging into a socket and getting electricity," Chief Executive Omar Tawakol said in a release.
TrackSimple was incorporated in October 2007 and is led by a group of former Amazon.com engineering managers.
Jon Ingalls, chief executive, was director of performance at Amazon and Ajit Banarjee, chief technology officer, was a principal engineer who worked on Amazon's software load balancing system.
TrackSimple raised $2.5 million from Ignition Partners in 2008. In an SEC filing Monday, BlueKai said it issued stock worth $6.8 million "in connection with the merger."
BlueKai has raised more than $30 million from investors, including $21 million a year ago.
UPDATE - 12:02 AM
Recently listed
Popular searches
Feb 17 - 10:40 AM Facebook "fellows" two UW students
Feb 14 - 12:41 PM Kindle gets handwriting recognition from puzzle startup
Feb 14 - 11:31 AM Google PageRank searching molecules at WSU
Feb 14 - 11:02 AM Apple planning smaller iPad -- the iFire? -- plus LTE
Feb 14 - 5:30 AM Caradigm? A $50 name for Microsoft, GE venture
- Four dead in avalanches at Stevens and Snoqualmie passes
- Backups while city waited 11 hours to send crew to broken West Seattle traffic light
- Deaths highlight boom in backcountry skiing
- Huskies' Terrence Ross, Tony Wroten in no-lose situation, but here's how they win | Jerry Brewer
- Chinatown ID restaurateurs say longer parking hours cut business
- It's a logjam at third for Mariners; is Kyle Seager the odd man out?
- Microsoft sharpens its advertising sword to jab rivals
- Mariners confirm Ichiro to No. 3 in order, Chone Figgins to lead off | Mariners Blog
- Head of Madigan removed from command amid PTSD probe
- A look at possible Mariners lineup | Mariners Blog
- Judge: State can't make druggists sell Plan B contraceptive 555
- Chinatown ID restaurateurs say longer parking hours cut business 327
- The overdue split among Democrats on education reform 232
- Speculators blamed for rising oil, gas prices 173
- Chone Figgins taking all the heat off of Ichiro as Mariners go in bold new direction 133
- AP source: Obama seeks 28 percent corp. tax rate 128
- Seattle's hopes of luring NBA's Kings here takes a hit 126
- Elks lodges are hot again in Seattle 85
- Seattle full-day kindergarten fees to increase 15% 79
- Brendan Ryan and Munenori Kawasaki having fun and working hard at Mariners camp 57
- Elks lodges are hot again in Seattle
- Spaghetti squash can be a side or main dish
- Deaths highlight boom in backcountry skiing
- Japan quake studies suggest harder jolt to NW possible
- Seattle surprises in James Beard nominations | All You Can Eat
- Head of Madigan removed from command amid PTSD probe
- Ichiro's style change is bigger news than his lineup change | Larry Stone
- Zumba's Latin rhythms on the move in the fitness world
- 'Oklahoma' seen in a new light | Nicole Brodeur
- Four dead in avalanches at Stevens and Snoqualmie passes
