Brier Dudley's Blog
Brier Dudley offers a critical look at technology and business issues affecting the Northwest.
Blog Home
|
E-mail Brier|
206.515.5687
|
Subscribe |
Twitter feed | Microsoft Pri0 blog
Jump links: Columns| Interviews | Product reviews | Blog roll
Comments (0)
E-mail article
Print
Share
Amazon buys Woot! (check the rap video)
Posted by Brier Dudley
Funky online shopping site Woot.com, which offers single items daily through a handful of snarky Web sites, is being acquired by Amazon.com.
That's according to a characteristic letter posted by its chief executive, Matt Rutledge. An excerpt:
Today is a big day in Woot history. This morning, I woke up to find Jeff Bezos the Mighty had seized our magic sword. Using the Arthurian model as a corporate structure was something our CFO had warned against from the very beginning, but now that's water under the bridge. What is important is that our company is on the verge of becoming a part of the Amazon.com dynasty. And our plans for Grail.Woot are on indefinite hold.
Woot will remain autonomous and based in the Dallas area, according to Amazon.com. The purchase price isn't being disclosed and the deal should close in the third quarter.
"The acquisition will foster the long-term growth of Woot, allowing it to continue its passion for serving customers with low prices across a broad selection of products," spokesman Craig Berman said via email.
In addition to gadgets offered through Woot.com, Woot sells wine, toys and clothes through companion sites.
Rutledge provided a more expansive explanation of the deal:
Amazon is interested in us because they recognize the value of our people, our brand, and our unique style of deep-tissue, toxin-releasing massage. And they don't want to start changing things now. Amazon's hoping our nutty Woot steez continues to grow and develop (and perhaps even rubs off on them a little). They're not looking to have their folks come in and run Woot unless we ask them to, which incidentally you can do by turning off the bathroom lights and saying the word "Kindle" three times; a helpful Amazon employee will appear in the mirror. That said, Amazon clearly knows what they're doing in a lot of areas, so we're geeked about the opportunities to tap into that knowledge and those resources, especially on the technology side. This is about making the Woot brand, culture, and business even stronger than it is today, and we expect that any changes will be for the better or we wouldn't bother with this endless paperwork.
Better yet is the video in which Woot sings the news: "When we heard we were like 'that's some kind of scamazon' but it's true, we got acquired by aaamazon ... we're hooking up with the notorious crew."
Feb 9 - 4:34 PM The full FBI report on Steve Jobs
Feb 9 - 3:30 PM Ghastly plunge for video games, Xbox holds lead
Feb 9 - 10:27 AM Apple iPad 3 surfacing in March, report says
Feb 9 - 6:00 AM WTIA award finalists revealed
Feb 8 - 5:24 PM Q&A: Microsoft Flight boss on "rebooting franchise"


- Agency set to investigate handling of 911 call about Josh Powell
- Proposal to link Market, aquarium may be too ambitious for Seattle
- Chilling 911 tapes reveal pleas for help to go to Josh Powell home
- UW's Shawn Kemp Jr. makes own way despite familiar name, number | Steve Kelley
- State Medicaid program to stop paying for unneeded ER visits
- NBA's David Stern open to league returning to Seattle
- Prosecutor: Powell's final act ends doubt he killed wife
- Was idea of court-ordered test too much for Josh Powell?
- Lakewood cop accused of embezzling $150K meant for slain officers' families
- Local aerospace suppliers say they feel squeezed by Boeing
- Gay-marriage bill passes House, awaits Gregoire's signature
420 - Historic day for gay marriage as another fight looming
342 - Sheriff's office unhappy with 911 dispatcher in caseworker's call
282 - 3 big health insurers stockpile $2.4 billion as rates keep rising
232 - Source: NY, California to sign mortgage settlement
191 - Pac-12 picks ... including the UW game
137 - Lakewood cop accused of taking donations for slain officers' families
108 - Department of Justice owes the Seattle Police Department an apology
82 - Thursday morning links --- and a video!!!
65 - Scouting report: Oregon
57
- State Medicaid program to stop paying for unneeded ER visits
- 3 big health insurers stockpile $2.4 billion as rates keep rising
- Here it is: The secret to stir-fried chicken | Taste
- Local aerospace suppliers say they feel squeezed by Boeing
- Dicks channeled federal money to Puget Sound project his son ran
- 'Gauguin and Polynesia': dazzling mix-and-match | Art review
- Buttoned Up: Nine immutable laws of time management
- Happy Hour: French-accented charm at Gainsbourg
- One man's audacious pursuit of sailing history
- Gay-marriage bill passes House, awaits Gregoire's signature


