Bellevue social media monitoring service Visible Technologies raised $22 million in its third funding round, money it will use to expand internationally and build up its technology platform, the company announced today.

The round was led by Investor Growth Capital, a unit of Stockholm, Sweden-based Investor AB. Previous investors WPP, Centurion Holdings, Ignition Partners and In-Q-Tel also participated.

Visible's service is used by large companies such as Microsoft, political groups, billionaires and advertising agencies to monitor and manage the online reputation of products, brands and individuals. It was started in 2003 in a Kirkland apartment.

"This funding allows us to accelerate our growth path to continue meeting the demands of global customers and help them drive real business results through successful online consumer engagement," CEO Dan Vetras said in the release.

Visible simultaneously announced that Kelly Pennock, former president of Analytics and the BI Business Unit of First Data, was hired as its new chief technology officer, and Attenex and PeopleSoft veteran Elizabeth Morgan was hired as senior vice president of products and services.