Brier Dudley's Blog
Brier Dudley offers a critical look at technology and business issues affecting the Northwest.
Blog Home
|
E-mail Brier|
206.515.5687
|
Subscribe |
Twitter feed | Microsoft Pri0 blog
Jump links: Columns| Interviews | Product reviews | Blog roll
Comments (0)
E-mail article
Print
Share
Microsoft ads working, Apple "value perception" falling
Posted by Brier Dudley
That's the gist of an AdAge story, drawing on research by BrandIndex. An excerpt:
The perceptions of value the two brands offer has shifted dramatically in the eyes of 18- to 34-years-olds since Microsoft began running its "Laptop Hunters" campaign in late March. Apple's "value perception" has fallen considerably, while Microsoft's has risen.
The story said Apple's value perception bounced back among 35- to 49-year-olds, and it's tied with Microsoft among people 50 and older.
Older people also have more money to spend nowadays; maybe that's why Apple seems to be targeting them with its new ads, making fun of PC tech support calls.
Copyright © 2009 The Seattle Times Company
UPDATE - 11:32 PM
Recently listed
Popular searches
Feb 9 - 4:34 PM The full FBI report on Steve Jobs
Feb 9 - 3:30 PM Ghastly plunge for video games, Xbox holds lead
Feb 9 - 10:27 AM Apple iPad 3 surfacing in March, report says
Feb 9 - 6:00 AM WTIA award finalists revealed
Feb 8 - 5:24 PM Q&A: Microsoft Flight boss on "rebooting franchise"
- Agency set to investigate handling of 911 call about Josh Powell
- Proposal to link Market, aquarium may be too ambitious for Seattle
- Chilling 911 tapes reveal pleas for help to go to Josh Powell home
- Lakewood cop accused of embezzling $150K meant for slain officers' families
- 3 big health insurers stockpile $2.4 billion as rates keep rising
- UW's Shawn Kemp Jr. makes own way despite familiar name, number | Steve Kelley
- State Medicaid program to stop paying for unneeded ER visits
- NBA's David Stern open to league returning to Seattle
- Quick decisions: How Washington hired its new football staff
- Historic day for gay marriage as another fight looms
- Gay-marriage bill passes House, awaits Gregoire's signature 430
- Historic day for gay marriage as another fight looming 345
- Sheriff's office unhappy with 911 dispatcher in caseworker's call 282
- 3 big health insurers stockpile $2.4 billion as rates keep rising 235
- Source: NY, California to sign mortgage settlement 200
- Oregon live game thread 151
- Pac-12 picks ... including the UW game 140
- Lakewood cop accused of taking donations for slain officers' families 114
- Department of Justice owes the Seattle Police Department an apology 87
- Thursday morning links --- and a video!!! 71
- State Medicaid program to stop paying for unneeded ER visits
- 3 big health insurers stockpile $2.4 billion as rates keep rising
- Here it is: The secret to stir-fried chicken | Taste
- Local aerospace suppliers say they feel squeezed by Boeing
- Dicks channeled federal money to Puget Sound project his son ran
- 'Gauguin and Polynesia': dazzling mix-and-match | Art review
- Buttoned Up: Nine immutable laws of time management
- Happy Hour: French-accented charm at Gainsbourg
- One man's audacious pursuit of sailing history
- Gay-marriage bill passes House, awaits Gregoire's signature
