Originally published Friday, November 6, 2009 at 7:19 AM
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Chelsea CEO: Team may sell stadium naming rights
The chief executive of English soccer club Chelsea says the team is aiming to win the Champions League twice in the next five years and may sell its stadium naming rights to help fund the attempt.
The Associated Press
The chief executive of English soccer club Chelsea says the team is aiming to win the Champions League twice in the next five years and may sell its stadium naming rights to help fund the attempt.
Chelsea CEO Ron Gourlay says any renaming of Stamford Bridge in west London would include the current name because "this is a sensitive issue for our fans."
The Blues have never won European soccer's top title but reached the 2008 final and have lost in the semifinals four times.
Of England's so-called top four teams, only Arsenal's Emirates Stadium bears the name of a sponsor.
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