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Originally published Sunday, February 6, 2005 at 12:00 AM

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NFL

Notebook: Advertisers expected to play it safe

On the heels of Janet Jackson's "wardrobe malfunction" at halftime of last year's Super Bowl, this year's broadcast will feature safe ads...

By Seattle Times news services

On the heels of Janet Jackson's "wardrobe malfunction" at halftime of last year's Super Bowl, this year's broadcast will feature safe ads and nostalgic personalities. Unlike last year's risky fare, advertisers say they are doing their best not to offend viewers of the event, which has been the higher-rated television show every year since 1995.

Fox has sold all 59 of its Super Bowl commercial slots for an average $2.4 million per 30-second spot.

A look at some of commercials running in between the action on the field (SPOILER ALERT):

• Ameriquest: Romantic dinner goes awry after cat knocks over spaghetti sauce.

• Anheuser-Busch: Pilot jumps out of plane for six-pack of Bud Light after skydiver refuses to.

Pregame TV schedule for Ch. 13


7 a.m.: A behind-the-scenes look at Super Bowl TV broadcasters Joe Buck, Troy Aikman and Cris Collinsworth.

8 a.m.: Several Fox broadcasters who have played in the Super Bowl talk about what it's like on the day of the big game.

9 a.m.: An hour devoted to action sports, with Tony Hawk.

10 a.m.: The cast of Fox Sports Net's "Best Damn Sports Show Period" cavorts in a show with a watered-down name ("Best Darn Super Bowl Road Show Period").

11 a.m.: Football-intensive programming begins. Also to be shown is a hole-in-one competition involving other athletes.

11:30 a.m.: More hole-in-one coverage; features on Philadelphia's Brian Dawkins and New England's Rodney Harrison; a performance by musicians John Fogarty and Kelly Clarkson.

Noon: A salute to U.S. military personnel; hole-in-one coverage.

12:30 p.m.: NFL players Jerome Bettis, Tony Gonzalez, John Lynch, Deion Sanders and Michael Strahan analyze the game; a performance by hip-hop artist Ludacris; a feature on Patriots coach Bill Belichick; finale of the golf competition.

1 p.m.: Buck, Aikman and Collinsworth give their thoughts about the game; an in-depth look at the game's X's and O's.

1:30 p.m.: A feature on New England's Tedy Bruschi and Willie McGinest; a feature on Eagles defensive end Jevon Kearse.

2 p.m.: An interview with Paul McCartney, who will sing at halftime; features on QBs Donovan McNabb and Tom Brady; an interview with former presidents George Bush and Bill Clinton.

2:30 p.m.: Performances by musicians Gretchen Wilson, the Charlie Daniels Band, Black Eyed Peas and Earth, Wind and Fire.

3 p.m.: Alicia Keys sings "America the Beautiful," followed by a parade of veterans to commemorate the 60th anniversary of the end of the World War II; player introductions; the national anthem performed by cadets from the U.S. Naval Academy, the Air Force Academy, West Point and the Coast Guard Academy.

• Anheuser-Busch: Returning American soldiers from overseas get standing ovation at airport.

• CareerBuilder: Guy can't get work done because he works with a bunch of monkeys.

• Cosentino Silestone countertops: Chicago icons Mike Ditka, Jim McMahon, William "Refrigerator" Perry and Dennis Rodman let their "inner beauty" come out in the tub.

• FedEx: Burt Reynolds dances with a bear in ad with Top 10 Super Bowl ad tips.

• Frito-Lay: After kids toss ball over fence, M.C. Hammer gets tossed back.

• MBNA: Gladys Knight tears up the field as rugby star in Affinity card ad.

Owen sits out walk-through

JACKSONVILLE, Fla. — As a precaution, Philadelphia Eagles receiver Terrell Owens was held out of a 25-minute walk-through at Alltel Stadium yesterday by coach Andy Reid.

"We'll see how he does tomorrow," Reid said.

Asked if Owens had any extra soreness, the coach said, "Not necessarily. No."

Owens has said he will play in today's Super Bowl against New England even though his doctor refused to clear him following surgery to implant two screws and a plate in his right leg.

The New England Patriots skipped their walk-through.

"It's been two weeks since our last game," said Patriots coach Bill Belichick, who has bypassed the final walk-through before several games late in the season. "We've pretty much hit everything we needed."

Note

• The Cleveland Browns donated 50 tickets to the game for Marines who have served or will serve in Iraq or Afghanistan.

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