Theo Chocolate raising $3.5 million

Theo Chocolate in Fremont is about $500,000 away from raising $3.5 million for further growth.

The maker of organic, fair trade chocolate will use the money for "sales and marketing, and to improve equipment," said Joe Whinney, founder and CEO. Theo promotes itself through in-store demonstrations and participation in markets and other food events.

Theo began selling chocolate in February 2006 with an initial investment of less than $3 million from friends and family. The new round of funding has brought the number of investors to 30 individuals, some investing as little as $25,000.

Known for daily public tours of its chocolate factory, Theo's products are sold in specialty and natural foods stores in 48 states.

Melissa Allison: 206-464-3312 or mallison@seattletimes.com