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Retail Report
Fremont Coffee in Seattle bubbles with ideas for soda and more
Seattle Times business reporters
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ERIKA SCHULTZ / THE SEATTLE TIMES
Chris Webb and his daughter, Anya Mushen, co-own Fremont Coffee on North 36th Street in Fremont. The father-daughter team leases the space above the shop to massage therapists, and Webb uses the basement as a laboratory.
Customers at Fremont Coffee think of Chris Webb as their local mad scientist.
He hangs out in the coffee shop's basement, racing up in a white lab coat when he wants to taste-test a new flavor of soda pop.
"He comes up almost every day," said George Soto, a regular since Fremont Coffee opened five years ago. "My girlfriend loves the root beer."
Webb owns the shop with his daughter, Anya Mushen. He also owns the century-old house where it is located between the center of Fremont and the statue of Lenin on North 36th Street.
When Mushen said she wanted to open a coffee shop there five years ago, he gave her two years to make a profit.
Fremont Coffee was profitable within six months. Annual sales are below $1 million.
The father-daughter team leases the space above the shop to massage therapists, and Webb uses the basement as a laboratory. Near the basement door is a table saw left over from his 30 years as a furniture maker.
There are giant refrigerators and other components of a commercial kitchen Webb wants to turn into a training area for baristas.
A tiny room in back is filled with flavorings, jars of ginseng and other potions. Some are vestiges of the years when he ran a tonic herb bar where the coffee shop is now. Others come from his passion for flavorings, which he got into through an earlier business relationship with Real Soda in California.
"I want to go back to the roots of some of these things, the ingredients," he said. "When people try to mass-produce things, they go down the tubes."
Webb is all about local and homemade products. He makes Fremont Coffee's quiches and about half of its pastries in a tiny kitchen behind the coffee shop.
The brown bottles without labels in its cooler are ginger brew — or ginger ale — that he makes in the basement. They sell about 3,000 bottles a year at $1.75 a bottle. Webb also makes chocolate syrup for the mocha drinks and, when he has time, chocolate truffles with herbs.
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He recently bought a coffee-bean roaster and wants to try his hand at that, although he's not sure his beans will be as good as the coffee the shop buys from Lighthouse Roasters of Seattle.
For now, Webb is concentrating mostly on developing new root beers. He wants a sweet and a less-sweet base to flavor with things like licorice, vanilla, cinnamon, cardamom and spruce berries.
Webb samples customers regularly and gives or sells bottles to people who are interested.
David Schomer, who owns Espresso Vivace with his wife, is a big fan of Webb's root beer.
"My son, Andre, and I tried one, and it is fantastic," Schomer said.
— Melissa Allison
TidbitsFred Meyer opened a Snohomish store this week that will employ more than 250 people. The 170,000-square-foot store has a drive-through pharmacy, a garden center and a Starbucks. Portland-based Fred Meyer, which is owned by Kroger, has 129 stores in four states. — MA
Jones Soda's 24c vitamin-enhanced powder-drink mixes are now available at Whole Foods nationwide. The product began shipping as vitamin-enhanced water about a year ago and is now available in liquid and powder form. One of Jones' bottling plants, American Beverage in St. Louis, shut down last month, but Jones officials say several other bottlers have taken on the extra capacity. — MA
The world's best lasagna, easy sugar cookies and chocolate-covered strawberries were the most-viewed recipes last month at Allrecipes.com. The Seattle company saw the biggest gains in searches for cheesecake, red velvet cake, Buffalo wings, asparagus and icing. The biggest declines in 17.6 million site visits were searches for venison, butternut squash, tortilla soup, stew and garlic bread. — MA
Starbucks and Hershey began selling Starbucks-branded chocolates at grocery stores and other retailers nationwide. The chocolates, which include tea-infused tasting squares, are not sold at Starbucks stores. — MA
As expected, Macy's Northwest notified Washington state's Employment Security Department this week that it plans to let go nearly 700 workers in early May. The Cincinnati-based department-store chain announced last month that it would fold its Seattle-based Northwest management office into its San Francisco-based West division. The closure affects 750 workers, but Macy's plans to add back 60 to oversee new buying operations for its stores throughout the region. — AM
Retail-industry veterans Kim Villeneuve and Judy Neuman have formed Seattle-based Clearstone Partners, a national executive-recruitment firm specializing in retail, e-commerce and food service. Villeneuve, previously of Villeneuve Associates, has placed executives at companies including Nordstrom, Jamba Juice and Coldwater Creek. Neuman, a founder of shop.org, was a partner at Maveron Venture Capital for seven years. — AM
Bellevue-based Eddie Bauer has hired Karen Novotny as associate general counsel and divisional vice president. Novotny, previously a VP and associate general counsel at Wild Oats Markets, received 2,125 restricted stock units, vesting after four years, and the option to buy 6,375 Eddie Bauer shares for $5.91 each, vesting 25 percent per year. — AM
Paper Delights has opened in Wallingford at 2205 N. 45th Ave. The mother-daughter-owned store sells greeting cards, wedding invitations and baby announcements. — AM
Retail Report appears Fridays. Melissa Allison covers the food and beverage industry. She can be reached at 206-464-3312 or mallison@seattletimes.com. Amy Martinez covers goods, services and online retail. She can be reached at 206-464-2923 or amartinez@seattletimes.com.
Copyright © 2008 The Seattle Times Company
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