Advertising

The Seattle Times Company

NWjobs | NWautos | NWhomes | NWsource | Free Classifieds | seattletimes.com

The Seattle Times

Business / Technology


Our network sites seattletimes.com | Advanced

Originally published October 31, 2007 at 12:00 AM | Page modified October 31, 2007 at 11:16 AM

E-mail article     Print view

Google sets up distribution network for social networking tools

Google Inc. is setting up a distribution network for social networking applications, adding a new twist in the Internet search leader's...

AP Business Writer

SAN FRANCISCO — Google Inc. is setting up a distribution network for social networking applications, adding a new twist in the Internet search leader's brewing rivalry with rapidly maturing startup Facebook Inc.

Although Google confirmed its plans late Tuesday, its new social networking platform won't be unveiled until later this week.

Google hopes to build a one-stop shop for software developers who create tools that make it easier to share music, pictures, video and other personal interests on social networking sites like Facebook and News Corp.'s MySpace.com.

The popularity of these applications, also known as "widgets," has grown dramatically since Facebook opened its Web site to accommodate outside developers five months ago.

Facebook now hosts more than 8,000 widgets, helping to boost its worldwide audience to about 50 million users and elevate its market value to $15 billion after Microsoft Corp. paid $240 million for a 1.6 percent stake in the Palo Alto-based company last week.

Microsoft trumped Google in the bidding for a piece of Facebook. Google's bigger social networking ambition is believed to be one of the reasons Facebook decided to deepen its partnership with Microsoft instead.

Google now hopes to attract many of the same applications thriving on Facebook to its own network, dubbed "OpenSocial."

The system is set up so the participating software developers will only have to code their applications once. Google will then ensure they are compatible with all the Web sites in its network.

The early participants in OpenSocial include social networking destinations like LinkedIn, hi5.com, Friendster and Ning, as well as the Web sites of business software specialists Salesforce.com Inc. and Oracle Corp.

Google also will feature the applications on its own social network, Orkut, which hasn't attracted much traffic outside South America.

OpenSocial's combined audience will exceed 100 million users, according to Google.

The list of developers feeding applications to Google include three of Facebook's most popular Widget suppliers — Slide, RockYou and iLike.

advertising

Mountain View-based Google won't try to make money from the OpenSocial network right away but hasn't ruled out the possibility of eventually inserting ads into the applications.

"There is no question Google will benefit from this," Joe Kraus, a Google product manager, said in a Tuesday interview. "Google's role is highly intertwined with the Web, so anything that makes the Web a better experience tends to help Google."

While Google muscles into the social networking scene, Facebook appears to be gearing up to grab some of the advertising revenue that has been pouring into Google. Facebook is expected to discuss its plans for its own advertising network during a Nov. 6 event scheduled in New York.

Facebook already has proven to be thorn in Google's side by recently hiring away some of its top engineers.

Copyright © 2007 The Seattle Times Company

Nintendo re-enlists Mario, savior of video-game industry

Verizon-Frontier deal stirs concern among consumers

Brier Dudley: 'Guitar Hero' founder excited about future

Gaps for consumers in Democrat health care bills

Hutch gets $10M from Bezos family for immunotherapy research

Advertising

Video

Real Salt Lake wins MLS Cup
Real Salt Lake defeated the Los Angeles Galaxy with penalty kicks after 120 minutes of play at Qwest Field in Seattle.

Raw Video | Real Salt Lake receives the MLS Cup trophy
Raw Video | Real Salt Lake fans celebrate
Real Salt Lake fans enter Qwest Field
Raw Video | MLS Cup Opening Ceremony
LA Galaxy's David Beckham
Real Salt Lake's Kyle Beckerman
MLS trophy arrives in Seattle
Chittenden Locks Inspection
Full interview with New Moon actors

Marketplace

Open Houses

Find this weekend's open house listings.
Or search by location:

nwautos

Less is more: Group rides, good gas mileage have led to a scooter swarm in Seattlenew
Local riders say they've seen a surge in scooter interest in recent years, mostly from people wanting another commuting option. Seattle now ranks as o...
Post a comment

Advertising