Enough is enough - I've had it with the snakes!

The premise of the movie is amusing enough: An evil crime lord releases hundreds of deadly snakes on a commercial flight with only an FBI agent played by Samuel L. Jackson to save the day.

But in the past few months something strange started happening. This summer thriller — which isn't due until August — spawned an underground Internet fandom.

Why? The kitschy title, "Snakes on a Plane," for one. And a leaked line from the movie, "Enough is enough. I've had it with the snakes" — which will surely be Jackson's (and perhaps America's) new catch phrase.

The response? Blogs, fake movie trailers, podcasts, fan-made T-shirts, buttons, posters, chat icons and fan fiction.

The Associated Press spoke with online movie pundit Harry Knowles from Ain't It Cool News and asked him to explain the strange title and growing Internet fan base:

Q: Harry, how did the movie even get on the drawing board with this title?

A : Originally it was called "Snakes on a Plane" when it was a pitch. It sort of became a Hollywood joke that Hollywood is so run out of ideas that "Snakes on a Plane" sells. People were using it a bit of like — what's wrong with Hollywood when well-known projects that had great histories and great talents weren't getting made, but "Snakes on a Plane" was in development.

Q : What's with the Internet buzz?

A : Once the film formally got announced as existing people online just sort of jumped to it. ... All the really weird Internet stuff started showing up — just random college Web sites and kids' Web sites playing with the name "Snakes on a Plane."

There's these really, really funky T-shirts that you can find on eBay that are just trying to make it look as cheap and funky as possible because that makes it look cooler. Now it's got a very high-profile name brand sort of attached to it. A lot of people are looking forward to it in a "it's got to be so bad it's good" sort of way.

Q : Is it common for movies to have this kind of fan base six months ahead of time?

A : Not really. Usually it takes something that had some pre-existing form. It is really early. I was one of the first people saying "Snakes on a Plane." It's a genius kind of thing because I thought it was just so goofy it had to be fun.

Q : What are the Internet fans finding so intriguing about the movie?

A : They see it as something ridiculous and campy. The cheeseball factor of it is so rich that it really does call attention to itself as something kind of fantastic. Having said that, the movie has apparently more digital-effects shots than (Lord of the Rings) "Fellowship of the Rings" and "Two Towers" combined. New Line's really kind of gone all out on this thing so it should be something kind of crazy.