Who needs a statue with all this swag?

LOS ANGELES — For Oscar nominees, presenters and sometimes even lowly attendees, Christmas extends through awards season. All over Los Angeles, generous companies are preparing treatments and wares worth tens of thousands of dollars to bestow on celebs.

A tenacious nominee can procure upwards of $1 million in less than a week. Not a bad way to start spring.

Gifts are most often given in one of two formats — in a "basket" (filled with products and certificates) or at the ever-proliferating Oscar suites, in which "free shopping" transcends its oxymoronic meaning.

"Since the Oscars are indisputably the biggest award show and involves the most marketable movie stars, it's the one most companies want to be involved with," says Lash Fary, owner of Distinctive Assets, which will present this year's non-winning nominee gift basket (valued at more than $50,000). Distinctive Assets is an entertainment marketing company specializing in celebrity gifting at high-profile events.

But wait, there's more: The motion picture academy gives its own gift bag — worth more than $100,000 — to all the presenters and performers.

An appearance in an Oscar suite (which usually is housed in swanky hotels or mansions) in the days before Sunday's Academy Awards presentation can garner photographs of celebrities and a prominent and enviable mention in subsequent press kits.

"The perceived value of your product or service increases by associating it with top celebrities and a glitzy Hollywood event," says Fary.

One local ophthalmologist, Dr. Kerry Assil, gives $5,800 Lasik procedures to stars at Hollywood's biggest events, Fary says.

"If you visit his Santa Monica offices and view the wall of celebrity-autographed headshots who have used their gift certificates, you'll realize it's a strategy that has clearly paid off for him."

So just in case you're not nominated or presenting this year, here's a peek at some of the goodies awaiting the likes of Reese Witherspoon and George Clooney:

• The Platinum Guild is hosting a private suite, and nominees and presenters attending will receive one of four pieces of jewelry, including a platinum bow pendant with a 0.74-carat Burmese ruby on a platinum chain, from Jewelry by Gail (cost: $6,559).

• The Mirage Hotel and Casino in Las Vegas is giving Oscar nominees a $27,000 getaway package.

• Nominees and selected A-listers attending the Diamond Lounge 2006 will receive an $8,000 trip to Starwood's Bora Bora Nui Resort & Spa (in a lavish over-water villa) and Mandara Spa. The trip includes massages, round-trip airfare and a $500 gift certificate for Tahitian black-pearl jewelry.

• Selected Diamond Lounge guests also receive a Nikki Beach membership card, estimated value $5,000. Nikki Beach membership allows access to a variety of locations, including Marrakech, St. Tropez or St. Bart's.

• Lomanve Robes ($235), chenille/satin robes that come in hatboxes, will be given to nominees, presenters and other A-list talent. (www.lomanve.com)

• The winners of best-actor and -actress Oscars will receive a pair of the groundbreaking Apolo Anton Ohno-endorsed LandRoller Skates ($250). (www.landroller.com)

• The do-it-yourself-diva Barbara K created a special item for best-actress nominees, the $1,500 Barbara K! Golden Oscar Hammer, hand-crafted with 22-karat gold leaf and accented with Swarovski crystals.

• Best-actress nominees also will receive custom Jordache jeans, with 14-karat gold threaded initials ($5,000).

• The best-actress winner will receive $30,000 worth of custom-designed Gem Cosmetics, designed by owner Maria Magdalena. The cosmetics actually contain ground rubies, sapphires, gold and diamonds.

• Rafinity (which celeb-watchers may remember as the jeweler who made the famous Kobe Bryant "make-up" purple diamond ring) will give $500 18-karat White Gold and Diamond Chinese Characters (each with various meanings — some Zodiac, some like "Fortune" or "Patient") diamond necklaces to presenters, nominees and A-list celebrities as part of a gifting suite.

• Nominees will receive an ultraluxurious Emre NY Oscar Collection clutch (www.emreny.com), which retails from about $2,500 to $2,900.

• Mary Beth York of MB York will be at the Flaunt House Oscar spa & style suite to do eyelash extensions and eyebrow shaping. York also will give away her Beauty Ammo Kits ($75 each; www.mbyork.com).

• Hard partiers will appreciate Function's urban detox hangover kits (two bottles in a branded lunchbox), as well as a complimentary case of this coveted Hollywood beverage ($80).

• Neither Oprah nor Ellen DeGeneres wears panties any more. They cop to wearing Hollywood's best secret: Spanx — a control garment that comes in various forms (www.spanx.com) and will be, no doubt, a very popular Oscar item.

Spanx Slim-Cognito mid-thigh shaper, plus a whole collection of Oscar-gown friendly products — Power Panties, Higher Power and Hide & Sleek (a total value of about $150) — will be given to Oscar nominees. Spanx will be at The Boom Boom Room (Oscar suites) at the Beverly Hills Hilton.

• Seattle area-based Simply Tiffany Taite's silver miniature five-piece tea set includes a coffeepot, teapot, cream & sugar holders and a tray and retails for $100. (www.simplytiffanytaite.com)

• Skin-care guru Sonya Dakar will offer a Red Carpet Beauty Boot Camp, offering all of Dakar's trademark services as well as acupuncture, sunless tanning and lash extensions. She'll also give out massive gift bags. Total value of the entire package? $10,000 (www.sonyadakar.com). That's some boot camp.

N. Province is a freelance writer based in Los Angeles.