LAS VEGAS -- At this morning's keynote address, Qualcomm CEO Paul Jacobs and Sesame Workshop Chief Executive Mel Ming introduced a prototype of a Sesame Street game running on Qualcomm's Vuforia platform.

With the Sesame Street Playset prototype, users can point the camera on their tablet to take images of playset figures (such as Bert, Ernie or a mini TV) which then appear onscreen on the tablet as part of an interactive animated game. The idea is that children could have multiple mats - which translate into different rooms of a house. Depending on which mat the user chooses, and which figures, different interactive stories appear.

The app is not yet available commercially but reps for Qualcomm and Sesame Workshop say they're eager for it to move forward.

Here's a video of the Sesame Street Playset prototype in action, introduced by Qualcomm's Jay Wright, senior director of business development:

The Vuforia platform, which is used by developers to create augmented reality apps for publications, retailers and other businesses, was launched for Android in June last year and for iOS in October. According to Qualcomm's Wright, a number of publications have already launched their own apps using Vuforia, including Maclean's magazine. Wright demonstrates below how the app causes a 3D moose, and other features, to appear when you target your mobile device with the app at the custom logo: