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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Janet I. Tu.

September 19, 2011 at 6:20 AM

Microsoft files trademark registration application for the word "CHARM" -- a feature of Windows 8

Posted by Janet I. Tu

Microsoft filed for U.S. federal trademark registration for the word 'CHARM' last week -- the very week the company unveiled a feature in its still-in-development Windows 8 operating system called, as it happens, "charms."

The trademark application identifies "CHARM" as "computer programs; graphical user interface software; operating system programs."

Though the document does not appear to mention Windows 8, it was revealed at Microsoft's Build conference for developers last week that "charms" are a series of five icons that can be swiped in from the side of the screen in Windows 8's user interface.

The "charms" -- including search, share, start, devices and settings -- are commands that allow users to complete tasks such as searching across various applications and sharing information directly from apps.

Here's a video where Julie Larson-Green, Microsoft's corporate vice president of program management for Windows, uses the "charm" feature. It happens at around the 11-second mark.

(Video of Larson-Green at Build from YouTube user WindowsVideos)

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Yeah, well I'd like to trademark a phrase. It has three words, the first word begins with the letter F and the second and third words are You...  Posted on September 19, 2011 at 6:55 PM by Shuksan Tahoma. Jump to comment
Just another example of MS trampling the small?  Posted on September 19, 2011 at 4:09 PM by CK #1. Jump to comment
Charm is a property of strings ... since strings can't speak who will represent them?  Posted on September 19, 2011 at 1:47 PM by Zero1. Jump to comment

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