One minute Google and Apple are BFF and the next minute Apple is out talking to Microsoft. This feels a lot like a mediocre episode of "White Collar" I watched on USA last night, in which dreamboat Neal Caffrey pits two partners in a stock market scheme against one another.

A Bloomberg report today says Apple is talking to Microsoft about replacing Google with Microsoft's Bing as the default search engine on the iPhone. The report cited two unnamed sources.

While Microsoft has crept up to 10 percent share of the search market since launching Bing last year, Google still dominates with 65 percent. Even though Microsoft has gained only two percentage points over that time, Bing has released a steady stream of new features on the search engine.

Apple and Google used to be tight, but that relationship has turned frosty with Google entering the mobile phone market as a competitor with Nexus One. Google Chief Executive Eric Schmidt left Apple's board last year. Here is a an earlier story on the competition between Apple and Google.