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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Sharon Chan.

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October 27, 2009 at 9:41 AM

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Microsoft cancels sponsorship of "Family Guy" show

Posted by Sharon Chan

Microsoft has pulled its sponsorship of the "Family Guy" show scheduled for Nov. 8.

Microsoft was going to sponsor an ad-free comedy/variety show with "Family Guy" creator Seth MacFarlane called "Family Guy Presents: Seth and Alex's Almost Live Comedy Show" with Windows 7 integrated into the show.

Microsoft even featured "Family Guy" footage in its onstage demo at the Windows 7 launch party in New York last week.

A story in Variety first spotted via Techflash says Microsoft representatives attended the live taping on Oct. 16, which included jokes about deaf people, the Holocaust, feminine hygiene and incest — the type of humor often seen on the "Family Guy" cartoon.

Here is the statement from Microsoft:

We initially chose to participate in the Seth and Alex variety show based on the audience composition and creative humor of Family Guy, but after reviewing an early version of the variety show it became clear that the content was not a fit with the Windows brand. We continue to have a good partnership with FOX, Seth MacFarlane and Alex Borstein and are working with them in other areas. We continue to believe in the value of brand integrations and partnerships between brands, media companies and talent.

And here is the "Family Guy" promo video for Windows 7 in which Stewie installs the operating system on his laptop. The video is part of Microsoft's Windows 741 campaign that targets college students; it was shown last week at the launch party.

Confused about what Windows 741 is supposed to mean? Check out the second video, which explains the marketing campaign and pulls off the amazing feat of making Stewie unfunny.

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You've got to be kidding. It took them that long to figure out what the Family Guy style of humor is like? What a bunch of corporate wimps.  Posted on October 27, 2009 at 10:16 AM by Pye. Jump to comment
Fam Guy should do an episode where the Windows 7 PC slows down, freezes up, & pisses Stewie off! Or where it won't run "Newsie"...  Posted on October 27, 2009 at 10:44 AM by indieTV.tv. Jump to comment
Heard in the back of the theatre: SIMMMMPSON! Whose idea was it to sponsor this show...their all fired. Instead, I'll open the valves...  Posted on October 27, 2009 at 11:04 AM by Creme Brulee. Jump to comment

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