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Reports say Microsoft and Yahoo will announce partnership Wednesday
Posted by Sharon Pian Chan
Multiple news sources, including Advertising Age and the Wall Street Journal, are saying that Microsoft and Yahoo could announce a search deal Wednesday.
The two have been rumored to be holding discussions in fits and starts over the past few months.
Ad Age says Bing will become the default search engine on Yahoo, and Yahoo would sell advertising on Bing. Microsoft's AdCenter would serve as the sales-technology platform, according to the report.
Both companies want to take market share away from Google, the dominant search engine player with 65 percent of search-engine traffic.
Microsoft recently relaunched its search engine, renamed Bing, which according to recent data has about 8.4 percent of the market. Yahoo has about 19 percent of the market.
Microsoft and Yahoo are both declining to comment on the reports.
Copyright © 2009 The Seattle Times Company
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