Originally published July 14, 2008 at 12:00 AM | Page modified July 14, 2008 at 4:13 PM
A bottom-up fitness method?
They've been dubbed the flip-flop with a gym built in. Advertisements say by simply wearing them, you can walk your way to smoother thighs...
Newhouse News Service
They've been dubbed the flip-flop with a gym built in.
Advertisements say by simply wearing them, you can walk your way to smoother thighs.
They are called FitFlops, the miraculous sandals with platform soles that make you exercise the muscles from your bottom to the soles of your feet while you walk.
They made Oprah's coveted "summer favorites" list in May, and have become a favorite among chronic knee-pain and back-pain sufferers.
The manufacturers say despite their being originally designed to help body-conscious women tone their buttocks and legs, stories have flooded in of how people crippled with arthritis or with back pain are suddenly able to walk again.
Launched in May 2007, FitFlops has sold more than a million pairs, mostly in the United States and the United Kingdom.
Last summer, they were named among Newsweek magazine's "summer must-haves." This summer, the brand introduced the first men's model — the Dass.
The shoe was engineered by Dr. Dave Cook, a biomechanist from the United Kingdom. Cook says the shoes feature a multidensity midsole to maximize muscle load while you're moving, minimizing the joint force you feel.
In layman's terms, the FitFlop is said to produce a similar effect to walking barefoot, but with shock absorption. This makes your muscles work harder, creating more toned legs.
Celebrities love them. Hilary Swank, Heidi Klum, Jennifer Garner and Jessica Biel have all been photographed sporting the fitness flip-flop. Olympic long-jumper Jade Johnson, who suffers from a painful foot condition, told a British newspaper that she gained the same benefit from wearing FitFlops as she did from exercises recommended by her physiotherapist.
While the benefits of walking the suggested 30 minutes a day in the sandals are yet to be proved, FitFlop company founder Marcia Kilgore says a lot of people with severe and chronic back pain have reported a vast improvement after putting the shoes on.
"They were originally launched as a vanity shoe — you could walk and help tone your legs. But over and over again, we'd hear things like, 'I've had a degenerative spine disease, haven't been off morphine, and all I have to do is put on a pair of FitFlops and suddenly I don't feel pain anymore,' " Kilgore says in a FitFlops news release.
![]()
According to Dr. Philip Graham-Smith, a consultant biomechanist for U.K. Athletics and head of the directorate of sport at Salford University in England, the pain-reducing phenomenon is being investigated. He said he believes walking in FitFlops promotes better force alignment and a biomechanically correct gait, reducing stress on the knee.
This is one pair you will have to try for yourself. And that won't be hard because this shoe seems to be popping up everywhere. They've recently appeared in an Avon catalog.
You can read more testimonials about the FitFlops and find out where to buy them by visiting thefitflop.com.
They cost around $50.
Copyright © 2008 The Seattle Times Company
Clearing the air on duct cleaning and dust
Mattress makers try to lure us into bed with fragrance, soy and more
WHO: AIDS leading cause of death, disease in women
For 80-year-old Maple Valley man, hoops aren't just a dream
Should kids be forced into extracurricular activities?

Ken Auletta talks about "Googled"
Ken Auletta talks about Google with Brier Dudley at the Seattle Central Library.
nwjobs

Post a comment

Michelle Goodman blogs about work/life balance.
How to tell your office you're gravely ill
Post a comment
nwautos

Choosing a new sedan? Weigh the impact of your choice on your wallet and on the planet.
Post a comment
- 'Missing' SeaTac man found with new name, in new state
- Police: DNA from officer's slaying matches suspect
- Prosecutors consider charges against suspect in police shooting
- Three more fires ignite in Greenwood
- Steve Kelley | Hasselbeck gives Seahawks' sagging season a stay of execution
- Plans call for Triangle to become West Seattle gateway
- McGinn next Seattle mayor; Mallahan concedes as vote gap widens
- Trucker dies as big-rig plummets off SF bridge
- Lt. governor's son shot by co-worker in Kent; gunman then shot self
- Bill Clinton meets with Senate Dems on health care
- Prosecutors prepare charges against suspect in police shooting
259 - House health bill unacceptable to many in Senate
258 - Pelosi tours Seattle's Swedish after health-care vote
187 - Prosecutors prepare charges against suspect in police shooting
144 - Alleged shooter tied to mosque of 9/11 hijackers
138 - Resolute Fort Hood soldiers ready for return
121 - McGinn more than doubles his lead over Mallahan
111 - Josh Smith picks UCLA
77 - Cutaia says replay handled properly on Austin TD
69 - 'Missing' SeaTac man found with new name, in new state
68
- For 80-year-old Maple Valley man, hoops aren't just a dream
- Plans call for Triangle to become West Seattle gateway
- Three more fires ignite in Greenwood
- 'Missing' SeaTac man found with new name, in new state
- Silver Lake restaurant destroyed by fire
- Pakistani-American cafe, bar owner on verge of being Granite Falls mayor
- House Speaker Nancy Pelosi tours Seattle's Swedish after health-care vote
- All You Can Eat | Fruit flies: thrill to the kill
- Taste | Ruth Reichl still reigns as queen of America's culinary scene
- Book review | Ayn Rand: goddess of the market, gateway to the American right








