Buyers seek smarter and smaller homes, survey says

Planning on building, buying or improving your home this year? Chances are you're thinking smaller, smarter and more family-centric.

"We continue to see a 'cents and sensibilities' approach when it comes to buying or improving a home," said Eliot Nusbaum, Better Homes and Gardens' executive editor for home design.

Nusbaum made the comment while presenting the results of the magazine's Next Home Survey at the National Association of Home Builders' International Builders Show in Las Vegas last month.

Price, energy-efficiency, organization and comfort are top priorities of potential new home buyers and homeowners who are planning improvements in the next few months, he said.

"Today's homeowner is also looking for a home that fits the entire family — from a multi-tasking home office, to expanded storage space, to a living room that can adapt to advancements in home entertainment and technology," said Nusbaum.

Later, speaking by phone from his office in Des Moines, Iowa, he said: "When someone says their highest priority is an efficient HVAC system, you know we're not living the same dream as three years ago. That dream was having a showplace home — a McMansion with the emphasis on two stories, big public spaces and an expensive fit-and-finish kitchen.

"Now, those things have drifted to the back burner. Today it's 'what I need' versus 'what I want.' People are being sensible and practical. They want low-cost improvements that pack a big punch," he said.

There were no major surprises in the survey results, "Though I thought it was interesting the number of people — 85 percent — who expressed a desire to have a separate laundry."

And Nusbaum was mildly surprised that 70 percent of those surveyed wanted low-maintenance landscaping, "when gardening is supposed to be America's top hobby."

About the Study

The online survey fielded Nov 9-16, 2009, among Better Homes and Gardens' reader panelists who plan to purchase a home or do a major home improvement/decorating project in the next 12 months. A total of 2,342 completed the survey for a margin of error of +/- 2 percentage points.