Drugmaker offers free medicine — even Viagra — if you lose your job

TRENTON, N.J. — Pfizer says it will provide 70 of its most widely prescribed prescription drugs — including Lipitor and Viagra — for free to people who have lost their jobs and health insurance.

The world's biggest drugmaker said Thursday it will give away the medicines for up to a year to Americans who lost jobs since Jan. 1 and have been on the Pfizer drug for three months or more.

The announcement comes amid massive job losses caused by the recession and a campaign in Washington, D.C., to rein in health-care costs and extend coverage. The move could earn Pfizer some goodwill in that debate after long being a target of critics of drug-industry prices and sales practices.

The program also likely will help keep those patients loyal to Pfizer brands.

Officials for New York-based Pfizer said they don't know how much the program will cost and haven't put a cap on spending for it.

Applicants will have to sign a statement that they are experiencing financial hardship and provide a "pink slip" or similar employer notice. Applications will be accepted through Dec. 31, with medication provided for up to 12 months after approval, or until the person becomes insured again.

The 70-plus drugs covered in the program include several diabetes drugs and some of Pfizer's top money makers, from cholesterol fighter Lipitor and painkiller Celebrex to fibromyalgia treatment Lyrica and Viagra for impotence.