Originally published Wednesday, January 3, 2007 at 12:00 AM
Frozen-food factoids to digest
Frozen food. It's quick, it's convenient and lots of folks eat it, even if some aren't too willing to own up to it. Here are some frosty...
Frozen food. It's quick, it's convenient and lots of folks eat it, even if some aren't too willing to own up to it. Here are some frosty facts to chew on.
• Slightly more than half (53 percent) of all American households use frozen dinners.
• Who eats frozen dinners? Shoppers ages 18 to 24, those older than 75, one-person households and consumers who are single.
• Approximately 400 new frozen-food products are introduced each year.
• Market forces include demographic changes toward more two-career and single-parent households, concern for health and wellness, and an increasing interest in world cuisines and flavors.
• Mexican frozen foods, from dinners/entrees to appetizers to breakfast foods, are experiencing double-digit growth in sales.
• Nearly $28 billion worth of frozen foods were sold in 2005, including dinners/entrees; poultry, seafood and meat; vegetables; pizza; breakfast foods; appetizers/snacks. Dinner/entrees was the largest category of the six outlined above, accounting for nearly 31 percent of frozen-food sales. That's $8.6 billion in sales.
• Frozen-food sales peak in January, and sink to the lowest point in July and August. Diet-oriented frozen dinners and entrees sells best at the new year, fueled by consumers' resolutions to lose weight.
• At least 300 companies market frozen food in the United States. Three of them rack up more than $1 billion in retail sales of frozen food: Nestle USA (Stouffer's, Stouffer's Lean Cuisine); ConAgra Foods (Healthy Choice, Marie Callender's, Kid Cuisine); Kraft Foods (Kraft South Beach Diet).
• Supermarkets ring up more frozen-food sales than any other source, accounting for 71 percent in 2005.
Source: Packaged Facts, publishing division of MarketResearch.com
Copyright © 2007 The Seattle Times Company
A good layer of natural mulch will save gardeners work
Happy Hour | Ruth's Chris has super rib-eye sliders and quality cocktails
Ask the Splendid Table: Spicing up the traditional cheeseburger
Recipe: Inside-out cheeseburgers

Gen. David Petraeus: Iraq and Afghanistan Wars
Watch highlights of General David Petraeus discussing the Iraq and Afghanistan War at the Global Leadership Series sponsored by the World Affairs Council.
Entertainment | Top Video | World | Offbeat Video | Sci-Tech
nwjobs

Post a comment

Michelle Goodman blogs about work/life balance.
What not to wear to work this summer
Post a comment
nwautos

Choosing a new SUV? Weigh the impact your choice will have on your wallet and on the planet.
Post a comment
nwhomes

Find a new home or condo that fits your lifestyle.
Search New Developments
Builder Directory
- Key lawmakers warn of Boeing no-strike ultimatum
- Hemmed-in Ballard house to rise above
- Seattle-area homebuilder losing projects to foreclosure
- UW Football | Tailbacks David Freeman, Brandon Johnson ineligible
- Health-plan costs soar for individuals
- Drunken man shocks Spain with his generosity
- Trees vs. houses: Narrow, leafy street is last chance for two Madrona homes waiting to be moved
- Experts work to untangle US, Korea cyber attack
- Nickels gives City Light chief $40,000 bonus
- Coffee City | New "sexpresso" stand coming to Ballard
- Mass. files lawsuit against federal marriage law
910 - Key lawmakers warn of Boeing no-strike ultimatum
605 - Health-plan costs soar for individuals
450 - Teen charged in pit bull attacks ordered held after pleading not guilty
141 - Sheriff's Office: Man not armed when fatally shot by deputy
120 - Trees vs. houses: Narrow, leafy street is last chance for two Madrona homes waiting to be moved
81 - Pay parking in West Seattle?
73 - World's largest solar plant may be built in Cle Elum
72 - Wednesday night notes
72 - House Dems want to expand secret briefings
58
- Seattle-area homebuilder losing projects to foreclosure
- Hemmed-in Ballard house to rise above
- Key lawmakers warn of Boeing no-strike ultimatum
- Health-plan costs soar for individuals
- Rick Steves' Europe | Beware of new and classic travel scams
- World's largest solar plant may be built in Cle Elum
- Happy Hour | Ruth's Chris has super rib-eye sliders and quality cocktails
- Trees vs. houses: Narrow, leafy street is last chance for two Madrona homes waiting to be moved
- All You Can Eat | "Top Chef": Seattle chefs tapped for Bravo knife fight in Vegas!
- Grab the kids and hop on Amtrak for a stress-free getaway to Portland





