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Tuesday, July 8, 2008 - Page updated at 05:35 PM

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TV One to offer extensive Obama coverage

TV One, the cable network aimed at African-American viewers, will cover Barack Obama's nominating convention but is ignoring John McCain's.

AP Television Writer

NEW YORK —

TV One, the cable network aimed at African-American viewers, will cover Barack Obama's nominating convention but is ignoring John McCain's.

The network is telecasting live, prime-time coverage of the Democratic convention in Denver Aug. 25-28, followed by "TV One Live: DNC Afterparty," with political and social commentary from panelists. TV One is available in 43.7 million households, or about 40 percent of the nation's TV homes.

Obama's nomination as the first black to be a major party presidential nominee is an historic event for African-Americans, so it's important for the network to be there, said Johnathan Rodgers, the network's president and CEO.

"While viewers can get coverage of the convention from any number of networks, we plan to cover the convention from a uniquely African American perspective," he said.

The network has no plans to cover the Republican convention.

"We are not a news organization," Rodgers said. "We are a television network that is designed to celebrate African-American achievement. That is why we are covering this convention. If Hillary (Clinton) was the nominee, we would not be covering this year's Democratic convention."

Copyright © 2008 The Seattle Times Company

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