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Monday, November 13, 2006 - Page updated at 12:00 AM

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Prime-time lessons from the women of TV

Newhouse News Service

The line between TV and reality got squishy in 1992, when Vice President Dan Quayle decried the fictional character Murphy Brown's decision to have a baby on her own.

The resulting national discourse made it clear that there'd been a cultural shift — that many people supported professional women having babies, even if they weren't married.

Yes, a TV character triggered that controversy. And in a new book, "What Would Murphy Brown Do? How the Women of Prime Time Changed Our Lives," author Allison Klein considers the lessons that women took from Murphy Brown and other TV sitcom heroines, especially those who came out of the women's movement in the 1970s. She shows how different those women were from TV's role models in the 1950s and 1960s.

Here are some of the key women of television Klein looked at and the modeling — good and bad — we got from them.

Donna Reed, "The Donna Reed Show," 1958-1966

What Klein says: Donna Reed, as well as Harriet Nelson and June Cleaver, conveyed that families are patriarchal, that "fathers know best," that there should be no serious discord in a happy family and that housekeeping was one of a woman's most important roles.

What we think: Donna Reed and the TV women of that era gave rise to unrealistic expectations of how families should look and behave.

Mary Tyler Moore as Laura Petrie on "The Dick Van Dyke Show," 1961-1966

What Klein says: Laura, like other prime-time moms of the era, presented a sanitized version of dependent women, a select group alien to the real-life experiences of most American women at the time.

What we say: At least Laura wore capris at home instead of a full-skirted dress and heels.

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Mary Tyler Moore as Mary Richards on "The Mary Tyler Moore Show," 1970 -1977

What Klein says: With this show, Mary created the independent, single working-woman sitcom genre. She represented the opportunities opening up for women during the 1970s; no longer was life preplanned with marriage and motherhood. Mary was an emblem — not coincidentally, a very pretty one — of early feminism. She also made it clear, through an occasional reference to "the pill," that when she dated, she sometimes slept with her dates — a new concept for TV, if not in real life.

What we say: We loved Mary for making it OK to stay single, to love your job and have fun at work, to form a new kind of "family" from your co-workers and friends.

Diahann Carroll as Julia Baker in "Julia," 1968-1971

What Klein says: In this first television comedy to star a black woman, Julia gave women a refreshing example of a successful middle-class single parent with a career as a nurse at a major hospital. It was a big step forward for television, for blacks and women — and conveyed an important cultural message that a well-functioning family could be led by a single mom (though in this case, she had to be widowed, not divorced).

What we say: We loved Julia's independence. Black women, who weren't used to being depicted as professionals on television, appreciated having a beautiful black woman as a leading character on prime time. Julia's perpetual poise was inspiring; she showed that "mother knew best," and she was usually much more wise than even the professional men with whom she worked.

Bea Arthur as Maude Findlay in "Maude," 1972-1978

What Klein says: Maude was a breath of fresh air and an icon of the political and social changes of the 1970s. As Norman Lear's liberal, feminine counterpoint to Archie Bunker, she was older, not conventionally pretty, and loud — one of the most consciously feminist television sitcom characters in history. Married to the meek Walter, Maude was dominant, outspoken and always in control. She was real, too. Her character had an abortion, a face-lift and went through menopause.

What we say: We have a funny feeling a character with Maude's edge would never make it to prime-time airwaves today, when TV favors young, bouncy and nonthreatening starlets. We admired Maude for her strength (if not the dusters she wore). She showed that there was room in the universe for women who weren't dainty.

Bonnie Franklin as Ann Romano on "One Day at a Time," 1975-84

What Klein says: Ann Romano offered a realistic image of family life — a more unsanitized view. The comedy featured the typical clashes between teenage girls (who dealt with hard issues, including drugs) and their mom. This woman-centered show also showed a mom who dated men and occasionally found herself in a serious relationship; it candidly explored the issues that single moms faced in the 1970s and '80s with sensitivity and humor.

What we say: A refreshing show with a strong single mom as a sexually independent being. It featured kids who were pretty messed up sometimes, just like kids in real life. But what was up with letting the handyman have such easy access to the apartment?

Candice Bergen as "Murphy Brown," 1988-98

What Klein says: This was a new kind of workplace comedy, with a lead who was complicated and flawed — a recovering alcoholic who was abrasive and very successful; a woman who could be insensitive and manipulative, but also sympathetic. Her co-workers loved and supported Murphy.

What we say: Sometimes, the way Murphy told everyone off got a bit tiresome. But it was good to see a multidimensional, not-so-perfect woman as heroine. We loved how this "real woman" had a baby later in life, and how she was so bad at keeping things together domestically that her painter had to take over that realm. See, women don't have to be good at everything, Murphy Brown seemed to say.

Carrie Bradshaw on "Sex and the City," 1998-2004

What Klein says: This HBO show broke barriers when it came to women's frank discussions of sex and love. Blunt conversations were sometimes shocking, often funny. It made strides in showing women's views of sex and relationships.

What we say: We loved how the women seemed to be (mostly) happy about being single and having one another as a network of support. The emphasis on conspicuous consumption? Not so much. We know TV isn't real, but still — $40,000 worth of Manolos? For some of us, the sex talk veered into pornography. Still, we loved the girls and how they were there for each other, through the ups and downs of romance, work and life.

Copyright © 2006 The Seattle Times Company

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