Coffee City
Melissa Allison follows the world's biggest coffee-shop chain and other Seattle caffeine purveyors.
Subscribe
Comments (0)
E-mail article
Print
Share
Seattle's Best Coffee's not the first new logo to catch flak
Posted by Melissa Allison
If readers of The Seattle Times are any gauge, the new Seattle's Best Coffee logo is not a hit. An online poll shows 68 percent of them think Starbucks, which owns SBC, should go back to the drawing board, and the comments -- like so many newspaper reader comments -- are not kind.
It could be that new logos in general attract heat. The site Brand New was formed after readers of another, now-defunct site were turned off by gripes about new logos. Now that flak appears on Brand New, where a lot of professionals rip on and spoof new logos. "And, while we do all bitch quite a bit, the opinions presented throughout amount to something of real value for those in the field," the site says.
Here's their take on the new Seattle's Best Coffee logo, including a few snarky logos they created to spoof it. Thank you to Unkanny, a commenter in a previous string, for the link.
UPDATE - 8:32 PM
Recently listed
Popular searches
Dec 10, 10 - 5:05 PM
Last blog post from Coffee City: Author of coffee history book to read at Starbucks Olive Way
Dec 9, 10 - 5:37 PM
Carly Simon case against Starbucks dismissed, again
Dec 8, 10 - 4:53 PM
Howard Schultz's end-of-year letter to employees: Dec. 2 saw record whole-bean sales in Starbucks stores
Dec 7, 10 - 2:56 PM
Lynnwood cafe bought, renamed; dozens more coffee shops still for sale
Dec 6, 10 - 1:04 PM
Kraft seeks preliminary injunction against Starbucks
- Agency set to investigate handling of 911 call about Josh Powell
- Proposal to link Market, aquarium may be too ambitious for Seattle
- Chilling 911 tapes reveal pleas for help to go to Josh Powell home
- UW's Shawn Kemp Jr. makes own way despite familiar name, number | Steve Kelley
- State Medicaid program to stop paying for unneeded ER visits
- NBA's David Stern open to league returning to Seattle
- Lakewood cop accused of embezzling $150K meant for slain officers' families
- Prosecutor: Powell's final act ends doubt he killed wife
- Was idea of court-ordered test too much for Josh Powell?
- 3 big health insurers stockpile $2.4 billion as rates keep rising
- Gay-marriage bill passes House, awaits Gregoire's signature 428
- Historic day for gay marriage as another fight looming 343
- Sheriff's office unhappy with 911 dispatcher in caseworker's call 282
- 3 big health insurers stockpile $2.4 billion as rates keep rising 234
- Source: NY, California to sign mortgage settlement 196
- Pac-12 picks ... including the UW game 140
- Lakewood cop accused of taking donations for slain officers' families 108
- Oregon live game thread 91
- Department of Justice owes the Seattle Police Department an apology 85
- Thursday morning links --- and a video!!! 65
- State Medicaid program to stop paying for unneeded ER visits
- 3 big health insurers stockpile $2.4 billion as rates keep rising
- Here it is: The secret to stir-fried chicken | Taste
- Local aerospace suppliers say they feel squeezed by Boeing
- Dicks channeled federal money to Puget Sound project his son ran
- 'Gauguin and Polynesia': dazzling mix-and-match | Art review
- Buttoned Up: Nine immutable laws of time management
- Happy Hour: French-accented charm at Gainsbourg
- One man's audacious pursuit of sailing history
- Gay-marriage bill passes House, awaits Gregoire's signature
