His first book, "Pour Your Heart Into It" in 1997, was a hit and remains a must-read for Starbucks baristas and other employees. According to co-writer Dori Jones Yang, it made several best-seller lists and has been translated into eight languages.

The new book, scheduled for publication in March 2011, will focus on Starbucks' recent turnaround, although Schultz tends to avoid that word. It will be written in collaboration with Joanne Gordon, a former Forbes writer whose other books include "Roadtrip Nation: A Guide to Discovering Your Path in Life."

"In the years since I published my first book, Pour Your Heart into It, the world has changed in ways I couldn't have imagined, testing Starbucks as a company and challenging my own understanding of the responsibilities required of a leader," Schultz said in a press release by Rodale Books, which will publish the new book. "My motivation is to chronicle Starbucks transformation and how we confronted these challenges by reaffirming our core values and reinventing our company from the bottom up. I hope the book will prove an insightful tool for anyone facing fundamental business and societal shifts, but I am also writing this for Starbucks partners (employees), to honor the work they do every day and the human connection they've formed with our many customers around the world."

Schultz's proceeds from the book will go to the Starbucks Foundation and the CUP Fund, which is funded by Starbucks workers to help their colleagues in financial need.