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Coffee City

Melissa Allison follows the world's biggest coffee-shop chain and other Seattle caffeine purveyors.

April 19, 2010 at 5:06 PM

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Starbucks stops reporting price it pays for coffee beans, but releases other numbers

Posted by Melissa Allison

After years of reporting the average price it pays for coffee, Starbucks decided not to report that figure in its 2009 global responsibility report released today. In 2008, it paid an average of $1.49 a pound, up from $1.43 in 2007, $1.42 in 2006, $1.28 in 2005, and $1.20 in 2004, 2003 and 2002. Spokeswoman Deb Trevino said the company is focused instead on 13 goals in the report.

Here are interesting figures it did release about its business in 2009:

Coffee bought: 367 million pounds, down 5 percent from 2008.

Coffee purchased with certifications:
81 percent Certified by Starbucks' C.A.F.E. Practices
11 percent Fair Trade
4 percent Organic

Average electricity use: 6.69 KWH (per square foot each month), down 1. 7 percent

Average water use: 23.4 gallons (per square foot each month), down 4.1 percent

Starbucks met many of its global responsibility goals, but fell short with recycling. Only 399 of its 7,529 company-operated stores in the U.S. and Canada offer recycling for customers. Only 1.5 percent of its drinks were served in reusable mugs or tumblers in the U.S., U.K. and Canada. And it faces challenges in the various communities it serves, which do not all offer recycling.

Last month, 11 percent of its shareholders voted in favor of a proposal that would have pushed the company to do more with recycling. That's a large vote, considering that three-quarters of Starbucks' shareholders are mutual funds and other institutional investors that almost always vote the way the company recommends -- in this case, "no."

Later this week Next month, Starbucks will hold its second "cup summit," in which governments, business partners, non-profits and other experts get together to figure out how to make recycling more available.

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