Coffee City
Melissa Allison follows the world's biggest coffee-shop chain and other Seattle caffeine purveyors.
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Starbucks' new heart cup reminds customers of its partnership with (Red) to fight HIV/AIDS in Africa
Posted by Melissa Allison
A new cup at Starbucks' U.S. stores features a heart and a reminder about the company's commitment to the (Red), an organization that partners with big companies like Nike, Gap and Starbucks to help people with HIV in Africa.
So far, (Red) has generated $140 million for HIV/AIDS programs in Africa. Starbucks doesn't break out its portion, but it has held various promotions for the project, and one dollar of each of its (Red) branded coffee beans, tumblers and water bottles goes to the fund.
The limited-time heart cups were introduced today and include a message encouraging customers to visit www.StarbucksLoveProject.com to create their own Valentine's Day-inspired drawing. For every drawing submitted, Starbucks will contribute five cents -- up to $50,000 -- to the (Red) Global Fund.
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