Coffee City
Melissa Allison tracks Seattle's — and the world's — caffeine addiction.
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Starbucks seeks managers of social media, digital strategy
Posted by Melissa Allison
These jobs are not to be confused with that of Twitter master, which Brad Nelson already has.
Both require "seasoned, digital strategists who are passionate about ideating." (Which may or may not be like George W. Bush's strategery or misunderestimating.)
Despite their silly verbs, the media team at Starbucks is serious. Once it decided to take Facebook seriously, the company quickly became its No. 1 brand; it has 521,899 followers (and counting) on Twitter, and the company now projects all Twitter posts (also known as "tweets") onto a wall at headquarters.
Here are further, very similar job descriptions for the social media and digital strategy managers.
(Thank you, David, for finding this!)
Update 11/23/09: Ideate is actually a word. Apologies for my snarkiness, although I still think it's a word that shouldn't be used often, especially in talking about passion.
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