Coffee City
Melissa Allison follows the world's biggest coffee-shop chain and other Seattle caffeine purveyors.
Subscribe
Comments (0)
E-mail article
Print
Share
Starbucks seeks managers of social media, digital strategy
Posted by Melissa Allison
These jobs are not to be confused with that of Twitter master, which Brad Nelson already has.
Both require "seasoned, digital strategists who are passionate about ideating." (Which may or may not be like George W. Bush's strategery or misunderestimating.)
Despite their silly verbs, the media team at Starbucks is serious. Once it decided to take Facebook seriously, the company quickly became its No. 1 brand; it has 521,899 followers (and counting) on Twitter, and the company now projects all Twitter posts (also known as "tweets") onto a wall at headquarters.
Here are further, very similar job descriptions for the social media and digital strategy managers.
(Thank you, David, for finding this!)
Update 11/23/09: Ideate is actually a word. Apologies for my snarkiness, although I still think it's a word that shouldn't be used often, especially in talking about passion.
UPDATE - 4:32 AM
Recently listed
Popular searches
Dec 10, 10 - 5:05 PM
Last blog post from Coffee City: Author of coffee history book to read at Starbucks Olive Way
Dec 9, 10 - 5:37 PM
Carly Simon case against Starbucks dismissed, again
Dec 8, 10 - 4:53 PM
Howard Schultz's end-of-year letter to employees: Dec. 2 saw record whole-bean sales in Starbucks stores
Dec 7, 10 - 2:56 PM
Lynnwood cafe bought, renamed; dozens more coffee shops still for sale
Dec 6, 10 - 1:04 PM
Kraft seeks preliminary injunction against Starbucks
- Lakewood cop accused of embezzling $150K meant for slain officers' families
- 3 big health insurers stockpile $2.4 billion as rates keep rising
- Agency set to investigate handling of 911 call about Josh Powell
- Quick decisions: How Washington hired its new football staff
- Historic day for gay marriage as another fight looms
- Justin Wilcox's versatile defensive style is the right fit for Huskies | Jerry Brewer
- It's Terrence Time: Enigmatic Ross leads Huskies
- Social worker recounts minutes before Powell fire
- $25B settlement reached over foreclosure abuses
- Club promoter convicted in brutal 2010 murder of Des Moines prostitute
- Gay-marriage bill passes House, awaits Gregoire's signature 434
- Historic day for gay marriage as another fight looming 346
- Sheriff's office unhappy with 911 dispatcher in caseworker's call 282
- 3 big health insurers stockpile $2.4 billion as rates keep rising 235
- Source: NY, California to sign mortgage settlement 210
- Oregon live game thread 153
- Pac-12 picks ... including the UW game 140
- Lakewood cop accused of taking donations for slain officers' families 114
- Department of Justice owes the Seattle Police Department an apology 88
- Council members get briefing on arena proposal, minus details 72
- 3 big health insurers stockpile $2.4 billion as rates keep rising
- State Medicaid program to stop paying for unneeded ER visits
- One man's audacious pursuit of sailing history
- Darren Berg gets 18-year sentence for Ponzi scheme
- $25B settlement reached over foreclosure abuses
- A wandering gene's destructive path | Book review
- 'Gauguin and Polynesia': dazzling mix-and-match | Art review
- UW opening incubator facility for startups
- Controversial principal at Lowell Elementary takes job in Tacoma
- Lakewood cop accused of embezzling $150K meant for slain officers' families
