Coffee City
Melissa Allison tracks Seattle's — and the world's — caffeine addiction.
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Safeway sees hope in improved latte sales, mostly at its Starbucks shops
Posted by Melissa Allison
People are finally buying lattes again, which Safeway CEO Steven Burd takes sees as a ray of economic light.
When the recession started, shoppers shifted from lattes to regular coffee, and they started buying less expensive wine. Now premium wines are on the upswing, he said, and "it's early, but we're seeing a trend back to lattes."
To Burd, whose company just posted another quarterly profit drop, the shift "suggests to me that we're at, or near, the bottom of this whole thing and that would be good for all of us if that's true."
By the way, who's had a Safeway latte? Any good?
Update 10/15/09: Safeway spokesman Brian Dowling said Safeway sells lattes mostly through its in-store Starbucks.
UPDATE - 10:02 PM
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