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Originally published Tuesday, March 9, 2010 at 12:12 PM

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Kroger 4Q earnings summary

SALES UP, PROFITS DOWN: Cincinnati-based Kroger Co. says fourth-quarter profits fell 27 percent, even as sales rose 7 percent in a tough competitive and pricing environment.

The Associated Press

SALES UP, PROFITS DOWN: Cincinnati-based Kroger Co. says fourth-quarter profits fell 27 percent, even as sales rose 7 percent in a tough competitive and pricing environment.

BUILDING LOYALTY: Kroger's leaders say they are adding households as regular customers who are buying more items, which they point to as healthy signs for when the economy improves.

DEAL-SEEKERS: Grocery shoppers are getting used to bargains and incentive promotions, which is keeping profit margins down across the industry. Kroger's lackluster results are better than recent peer reports.

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