Originally published Monday, September 21, 2009 at 9:18 AM
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Tennis' Serena Williams headlines Tampax ads
The Procter & Gamble Co. is featuring tennis star Serena Williams in a lighthearted ad campaign for its Tampax brand that begins just weeks after her U.S. Open outburst.
AP Business Writer
The Procter & Gamble Co. is featuring tennis star Serena Williams in a lighthearted ad campaign for its Tampax brand that begins just weeks after her U.S. Open outburst.
The Cincinnati-based consumer-products maker announced Monday that Williams will take on Tampax's "Mother Nature" character in print advertising in October. P&G officials say Williams represents the energy, independence and strength of women they want to celebrate.
The new campaign was in the works before Williams' tirade this month against a lineswoman at the U.S. Open, which brought a $10,000 fine for unsportsmanlike conduct. A P&G spokesman says Williams has apologized for it.
She has highlighted a number of other campaigns, including for Nike and Gatorade.
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