Daptiv aims to put people on the same page

What: Daptiv, Seattle

Who: Jeff Pancottine, 48, president and CEO

Mission: Provide Web-based project-management technology that allows collaborators to connect from any online location. "They can be in China or in the U.K.; all they need in order to work together is a browser," Pancottine said.

Expanded horizons: The modern software model of Web accessibility has become standard, but not so much for complicated categories such as project management. "We are attempting to create an environment where people can do their work more efficiently," Pancottine said. "As people use more sophisticated applications, they need to keep better track of the tasks and documents they need in order to complete a project."

Savings projection: Pancottine said the software compares with programs that can cost hundreds of thousands of dollars to deploy across the enterprise. It is also designed to be easy to learn and it has no complicated installation procedures. "This is something that people can learn how to use by themselves," he said.

Employees: 125

Financials: Daptiv software is available as a subscription for $50 per person per month. The company has 800 customer companies, adding up to about 100,000 users, and Pancottine hopes it will become profitable in 2009.

Flexible: The customer's project can be as simple or as complex as he wants. Should the customer cancel the subscription at the end of the project, he can easily export and retain the accumulated data, Pancottine said.

Compete clause: "We have changed how people use project-management software, and we allow the user to take a leadership role," Pancottine said. "It's a much more appealing model to the consumer."

Money talk: "Our software is ideal for these economic times," Pancottine said. "We can get our customers started more quickly, and give them the ability to plan, manage and track reports without requiring a huge investment."

— Charles Bermant