Originally published October 2, 2008 at 1:05 PM | Page modified October 2, 2008 at 1:05 PM
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Summary Box: Anheuser-Busch's new Bud Light ads
THE MESSAGE: Anheuser-Busch is touting the so-called drinkability of top-selling Bud Light. The company says in ads the beer has the right balance of taste without being too heavy, meaning drinkers can have lots of it.
THE MESSAGE: Anheuser-Busch is touting the so-called drinkability of top-selling Bud Light. The company says in ads the beer has the right balance of taste without being too heavy, meaning drinkers can have lots of it.
THE CAMPAIGN: The campaign starts this Saturday. Ads will air during college football and on cable, and there will be signs at sporting events and an online component.
THE MONEY: The $50 million push is the biggest this year for Bud Light. It comes as other industries are curtailing their advertising amid the economic slump. But beer, many say, is relatively recession proof.
Copyright © 2008 The Seattle Times Company
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