Jamglue lets you create own mix of music

What: Jamglue, based in Seattle's Capitol Hill neighborhood

Who: Divya Bhat, 27, co-founder

Mission: Change how people interact with music by allowing them to modify passages to suit their own impulses and aesthetics.

Employees: 3.5

Come together: Jamglue has three parts: a social-networking component, a library of music and Flash-based software to manipulate the sounds. The music is generated by the users, who are honor bound not to post anything they don't own. It accepts MP3 and .WAV files, or users can just plug in a microphone and record directly into the site.

People's music: "The Internet gives artists the ability to promote their music and reach more people," Bhat said. "The genres are coming together, fusing rock, rap and alternative forms. More people are collaborating."

Financials: Not making any money right now. Operates on approximately $50,000 from investors and "friends and family." All services are free to the user. The company hopes eventually to see revenue from advertising, sponsored contests and ringtone sales.

My generation: The target audience is a subset of the 40 million "MySpacers" who want to soup up their pages with original sounds. Bhat: "You may have a 14-year-old rapper who puts up a piece of music using a microphone and a computer. Someone else will add their own beats and then embed it into their MySpace page."

Hear the chorus: Bhat said record labels have approached the company and added a track from a new album for remix. The most prominent is R&B singer R. Kelly, who put up a song called "I'm a Flirt" that allows users to add their own duet parts. "People can write their own lyrics and then sound like they are singing with R. Kelly," Bhat said.

Identity crisis: Jamglue takes advantage of teenagers' penchant to personalize everything. "They spend a lot of time and effort making everything they touch their own," Bhat said. "This ranges from personal stickers on their snowboard to spending hours learning HTML so they can make their MySpace page look better than everyone else's. We are bringing the same concept to their music."

— Charles Bermant