Originally published May 3, 2007 at 12:00 AM | Page modified May 3, 2007 at 2:01 AM

Jobs says Apple to grow even greener

Apple Chief Executive Steve Jobs fired back at environmentalists Wednesday, saying the maker of the ubiquitous iPod is an industry leader...

The Associated Press

SAN FRANCISCO — Apple Chief Executive Steve Jobs fired back at environmentalists Wednesday, saying the maker of the ubiquitous iPod is an industry leader in removing toxic chemicals from its products and promoting recycling.

Apple plans to completely eliminate the use of arsenic in its displays by the end of 2008, and it company will eventually stop using mercury and transition to LED backlighting whenever possible, Jobs wrote in a five-page memo on the company's Web site.

Apple will also change its communications strategy and be more proactive in promoting its environmental goals in 2008 and beyond, Jobs said.

The memo comes as activists target the company for lackluster recycling initiatives and for shipping old electronics to developing countries.

Environmentalists have picketed Apple headquarters in California and company conferences, wearing placards and chanting, "From iPod to iWaste."

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