One-stop shopping for digital world

What: GoGoMo

What it does: The Redmond startup has created an online store to sell digital content for TVs, mobile phones, personal digital assistants, iPods, Sony PlayStation Portables and other devices.

The team: The team is composed of former executives from InfoSpace, including founder and Chief Executive Jeff Davis, Peeyush Ranjan (products), Chris Matty (business development), Joni Hanson (marketing) and Tammy Halstead (finance).

The concept: Davis said the idea is to make it easier to buy digital content to be played on devices. Today, consumers must sort through multiple sites for each device and decipher different guidelines on how that content can be used, based on digital-rights management.

How it works: GoGoMo will provide one location where music, videos, ringtones and other content can be purchased for all devices. A "locker" will keep track of the restrictions imposed by digital-rights management. "We are building a single, unified user experience ... to give a user one place to purchase consume, manage and share goods," Davis said.

The difference: That contrasts with other sites, Davis said, because many have proprietary systems that sell content for only one kind of device. For instance, Apple Computer's system will allow content to be played only on devices with iTunes.

Fast facts: The company, founded in August, launched its service in January. GoGoMo says it has secured licenses for 100,000 pieces of content, mostly for mobile phones.

Venture capital: The 16-employee company has been funded by its founders and is seeking $8 million for product development.

Business model: Davis said that rather than drive traffic to the GoGoMo Web site to get business, it will partner with other companies that already have traffic and want to begin selling digital content. Examples include shopping Web sites, such as Amazon.com, or social-networking sites, such as MySpace.com.

Similarities: Davis got the idea for syndication from his days at InfoSpace. "This allowed us [InfoSpace] to build up traffic to make it one of the 10 most trafficked sites through syndication model, not advertising."

— Tricia Duryee